Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

View the 2025 Agenda

Become A Sponsor

Lottie Hippisley

Brand Marketing Manager, Print & Partnerships Ocado Retail Ltd.

Lottie is a senior marketing professional with a passion for sustainability. She has over a decade of experience leading marketing teams in-house, in-agency and providing marketing consultancy, and describes herself as a full-stack marketer (AKA a strategic marketing generalist). Lottie has experience in start-ups, scale-ups, SMEs, and global organisations.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

12:30 PM Panel Debate: Navigating the AI Revolution – Analytics, Creativity & ROI in the Gen AI Era

What happens to measurement, attribution, and strategic spend when AI takes the wheel?

This session tackles the new economics of AI-powered marketing: shifting KPIs, evolving analytics models, and how to track value when the inputs — and outputs — are changing fast.

How Large Language Models (LLMs) are reshaping attribution and marketing measurement
Strategic spend: navigating a world where content is cheaper, but attention is scarcer
The new ROI challenge: tracking incrementality in AI-augmented campaigns
From SEO to SGE: how AI-led search evolution is disrupting traditional KPIs
Can we futureproof AI marketing strategies without endless retraining and recalibration?

Check out the incredible speaker line-up to see who will be joining Lottie.

Download The Latest Agenda

In Partnership With:

QUESTIONS?