Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Matthew Blakemore

AI Strategist, Creative Industries AI Caramba!

Matthew is driven by a passion for empowering people with AI. He is an esteemed AI strategist with over 15 years of experience in tech and a decade in AI, specialising in AI strategy, digital transformation, and pioneering multimodal AI solutions. As CEO of AI Caramba! He supports blue-chip clients globally to optimise their AI strategy and empower their staff, earning recognition such as 🏆 Top 100 Influential People 2025, Forty under 40 UK Awardee, and Business UK Tech Visionary Award.

Generative AI for Marketing Summit 2025: Wednesday, 26 November 2025

9:30 AM Beyond the Hype: Building AI Governance Frameworks That Marketers Can Trust - Balancing innovation, risk, and responsibility in AI-powered marketing

As marketers race to implement AI across content, targeting, and customer engagement, questions around risk, accountability, and responsible use are becoming unavoidable. This session brings a strategic perspective on AI governance, offering marketing leaders clear guidance on how to balance innovation with oversight without slowing down execution.

In this session, you’ll learn:

What AI governance really means for marketing, from data quality to output validation.
How to align with emerging standards like ISO/IEC 8183 across the AI data lifecycle.
What marketing leaders can borrow from AI strategies in regulated industries.
How to mitigate risks around bias, misinformation, copyright, and reputational damage.
Why responsible AI is a competitive advantage, not just a compliance checkbox.

Check out the incredible speaker line-up to see who will be joining Matthew.

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