This practical workshop explores how marketers and creatives can use Gen AI tools to streamline the content production process, from the first creative concept to dynamic ad execution. Whether you're experimenting with prompt-based copywriting or designing brand-consistent visuals, this session will walk you through live demos and hands-on tasks to help you build faster, better, and more personalised creative content.

Key takeaways:

• Generate and refine ad visuals and copy using leading Gen AI tools
• Explore brand consistency and establishing creative guardrails
• Learn how to brief creatives more effectively using Gen AI
• Understand prompting techniques and agent workflows (no coding required)
• Gain practical insights into tool selection, workflow setup, and content QA

Workshop Facilitator:

Melanie Moeller, Chief AI Officer & AI Transformation Architect, GenFutures Lab

Ideal for:

Brand marketers, content creators, digital campaign managers, and creative teams exploring how to use Gen AI tools for faster, more personalised content production.

About your Workshop Leader:

Melanie Moeller is an AI Transformation Architect and Intelligent Automation Strategist with over a decade of experience translating AI ambition into scalable systems and measurable business outcomes. A former leader at Sky, BBC, and HP, Melanie is known for pioneering human-centred AI applications and helping organisations build future-ready capabilities. As Chief AI Officer and Transformation Architect at GenFutures Lab, Melanie helps organisations craft intelligent automations, deploy AI agents, and redesign workflows for the AI era. She has enabled organisations like BPP University to cut operational time by 75% and save £10k monthly within just a few months of engagement. 

Beyond tools and tech: how to lead teams through real behavioural and cultural transformation.

The biggest AI adoption hurdles are human, not technical. This session explores how to build inclusive, psychologically safe environments where marketing teams feel empowered to experiment, adapt, and grow.

• Navigating fear, uncertainty, and skill gaps: how to bring your team with you
• Creating a culture of experimentation, not perfection
• Balancing automation with creativity: where humans still matter most
• Inclusive leadership in the AI age: avoiding ageism, bias, and burnout
• What real upskilling looks like and how to do it without overwhelming people