Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Michelle Anderson

CMO & AI-Driven Marketing Transformation Soul Padel

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

4:30 PM Rethinking Human Intelligence – Avoiding the Outsourcing Trap in the Age of AI

Just because AI can generate fast answers doesn’t mean they’re the right ones.

This session explores the risk of outsourcing not just content, but cognition. What happens to human judgement, creative instinct, and strategic decision-making when AI becomes the default?

Where human critical thinking still matters — and how to preserve it
Avoiding over-reliance on Gen AI outputs: from brand voice to strategy
Redefining creativity: is prompting the new art, or just a shortcut?
Creating frameworks for responsible decision-making in AI-assisted work
How to build team confidence in questioning, editing, and challenging AI

Check out the incredible speaker line-up to see who will be joining Michelle.

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