Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance
24 - 26 November, 2025
| Hilton Syon Park, London, UK
Michelle Anderson
CMO & AI-Driven Marketing Transformation Soul Padel
Michelle Anderson is a Fractional CMO with 20+ years’ experience leading marketing for brands in sport, leisure and hospitality including Powerleague, The Jockey Club, QHotels and Leeds Rhinos. She specialises in AI-first marketing - an approach where every brief starts by asking whether AI can do it, or help do it better, to understand where it adds value and where it's no match for a human brain. She leads the integration of AI into strategy, operations and team workflows without sacrificing clarity, creativity or control. Known for making the complex feel practical, she combines hands-on innovation with commercial focus. Currently shaping AI-led growth at Soul Padel, she’s curious, candid and allergic to hype.
Check out the incredible speaker line-up to see who will be joining Michelle.
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