Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Paul Cardno

Global Digital Automation and Innovation Senior Manager 3M

Paul is the Automation & Innovation Senior Manager at 3M, where he leads a global team of experts focused on identifying, building, and successfully launching new technologies across the 3M’s Digital Marketing operations. Since January 2023, Paul has been leading the company’s rollout of Generative AI technologies, where his team have delivered and operationalised multiple high-impact global solutions that are accelerating speed to market, driving major process shifts, reducing costs, increasing productivity, and building employee engagement wherever they work. Paul has been featured in The Times, The New Statesman, AI Magazine and on MSN, TechRadar Pro, TechRound and Sustainability Magazine.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

2:00 PM Case Study: From Prompt to Process – Rolling Out AI Across the Marketing Team

A real-world example of how an organisation scaled prompt engineering and Gen AI tool usage across multiple marketing functions
How they trained different teams (content, media, ops) and built shared knowledge systems
Common bottlenecks in adoption and how they were overcome
How governance, approvals and version control were handled across regions

Check out the incredible speaker line-up to see who will be joining Paul.

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