Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Paul Martin

Global Chief Operating Officer, Investments Wtw

Paul Martin is the Global COO of WTW Investments, a $180bn fund manager and advisor to some of the world largest institutional and wealth managers. Paul’s career spans 29 years across institutional, wholesale and retail client types. Paul blends strategic thinking, operational excellence and focussed delivery within an inclusive and collaborative work style where his ability to communicate at all levels sets him apart from other leaders. Paul has a passion for leading change having overseen significant projects across business and technology over his career, and more recently leading AI and Data Strategy at WTW Investments. Paul is regarded as a culture carrier wherever he has worked.

Generative AI for Marketing Summit 2025: Wednesday, 26 November 2025

10:00 AM Leading AI Transformation from the COO’s Chair: How to Drive Cultural Change, Set Vision, and Make AI Stick Across the Organisation

What happens when we stop asking how AI can replace us — and start asking how it can elevate us?

This future-facing panel brings together AI-positive leaders to explore new creative possibilities, human-machine collaboration, and what marketing roles might look like in an AI-native world.

Moving past cost-cutting: how AI is driving innovation, not just optimisation
New creative frontiers: what AI unlocks for content, campaigns and experiences
Human + machine: blending empathy, intuition and data in customer connection
Building teams for the future: what marketing leadership looks like in an AI-native world
What will marketers be doing (and not doing) in three years’ time?
Why the next era of AI in marketing is about more than prompts and productivity

Check out the incredible speaker line-up to see who will be joining Paul.

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