Sean Betts

Chief Product & Technology Officer Omnicom Media Group

Sean is the Chief Product & Technology Officer of Omnicom Media Group UK (OMG UK), a visionary leader and a passionate advocate of the transformative power of technology. Sean leads the group-wide product and technology strategy and oversees an expansive team dedicated to the development and deployment of transformational products, advanced cloud technology, and innovative operational processes.

Sean is the driving force behind OMG UK’s Artificial Intelligence strategy, leveraging his expertise in product innovation to build cutting-edge generative AI applications. He takes pride in continually pushing the boundaries of what is possible, transforming complex AI concepts into practical business solutions that are integrated into the core of OMG UK’s operations.

Recognising the crucial role of education in AI adoption, Sean places a strong emphasis on fostering a culture of continuous learning across the group. His dedication to AI education is enabling OMG UK to navigate the rapidly evolving technology landscape, driving innovation, and setting new industry standards.

Under his leadership, a group of 150 data scientists, analysts, marketing technologists, data architects, and developers, work in unison to support the four media agencies within OMG UK and their extensive portfolio of 250 clients.

Generative AI for Marketing Summit 2024: Wednesday, 28 February 2024

3:20 PM PANEL DISCUSSION: How Generative AI is Disrupting the Landscape of Media Planning & Buying

The advertising industry is on the cusp of seismic change driven by generative AI. As models rapidly advance their ability to generate creative assets and optimise media planning & buying, nearly every aspect of advertising is poised for disruption. Couple this with the impending phasing out of third-party cookies, the impact on programmatic marketing and an increasingly conscious and empowered consumer, marketers and advertisers are staring down the barrel of tremendous disruption.

  • Enabling the creation of personalised ads at an unprecedented scale, enhancing audience engagement and conversions
  • Supercharging programmatic buying, making targeting more efficient and effective by reaching the most engaged users in a post cookie environment
  • Optimising your ROI through predictive budget allocation across channels and creatives, and superior ad testing
  • Leveraging AI for finely targeted audience building and customer segmentation
  • Discussing crucial strategies for mitigating risks around bias, quality, and deception in AI-driven advertising
  • Strategically preparing for a future where AI plays a central role in the advertising ecosystem, driving both opportunities and challenges

Check out the incredible speaker line-up to see who will be joining Sean.

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