Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Stefanie Dolpp

Head of Digital Marketing Oliver Wyman AG

Stefanie is a senior professional with a 20-year track across public relations, communications, and marketing disciplines, working with and for corporate, agencies, and public sector institutions. She leads a wonderful cross-functional, geographically dispersed global team of marketers, responsible for the firm’s digital marketing strategy, channels, and operations and driving digital marketing innovation. Stefanie loves connecting brands and people and telling their stories; creating, scaling, and optimising bespoke communication. She believes in the power of digital technologies and tools to enable better experiences, higher effectiveness, and seamless communication and I care that they are developed to serve their users and are put to the benefit of free and sustainable digital societies.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

4:00 PM Panel Discussion: Balancing Brand & Performance in the Age of AI

Can you automate for scale and still protect brand identity, tone, and trust?

This session explores how marketers are walking the tightrope between brand control and AI-driven efficiency — with lessons on creative governance, messaging guardrails, and long-term brand equity.

Managing brand risk when utilising Gen AI
Navigating the tension between performance-driven automation and long-term brand building
Ensuring brand consistency across AI-generated creative, messaging, and customer touchpoints
Guardrails and governance: how leading brands are managing risk in AI-generated content
Case examples of when Gen AI supports brand equity and when it damages it
Frameworks for aligning creative strategy, brand voice, and AI tools across teams

Check out the incredible speaker line-up to see who will be joining Stefanie.

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