Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Sunando Das

Global Head of Predictive Analytics Unilever

Sunando has over two decades of global experience in leading cross-functional teams to drive multi-billion business impact underpinned by the integration of machine learning (ML)/artificial intelligence (AI), technology (adtech, martech), and predictive insights/foresight. He has delivered data-driven transformations with an incremental business impact of ~$12 billion in the last 7 years. These transformations were enabled by advanced analytic products harnessing the power of ML and AI across 80+ markets.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

9:10 AM Keynote Presentation: From Data to Impact: Unlocking the Power of Gen AI and Agentic AI in Media & Marketing

This session explores how to drive real value from Gen AI and agentic AI in media and marketing - connecting fragmented data, embedding advanced analytics, and moving beyond productivity gains to long-term strategic impact in fast-moving consumer goods (FMCG) environments.

Learn how to drive business value from AI by aligning Gen AI and agentic AI with core marketing objectives
Explore real-world applications in media and advertising—from campaign optimisation to predictive targeting
Understand how to integrate fragmented data sources and embed advanced analytics to elevate marketing performance
Move beyond productivity gains to create long-term value through strategic deployment of AI in fast-moving consumer environments
Gain insight into the evolving role of predictive analytics in enabling scalable, AI-powered decision-making

Check out the incredible speaker line-up to see who will be joining Sunando.

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