As organisations embed Gen AI into marketing operations, the conversation is shifting from cost savings and efficiency gains to unlocking real customer value. Lloyds Banking Group has made significant progress in integrating

AI and data to transform the customer experience at scale, while ensuring safety, ethics and inclusion remain central to every decision.

In this interactive senior-leader session, Suresh will share practical insights on Lloyds’ journey to balance productivity with purpose, followed by a roundtable-style discussion with peers. Together, participants will explore how marketing leaders can create customer-centred value with AI, while building trust, alignment, and long-term impact.

Key Takeaways:

• How to align AI-driven marketing strategies with core values of safety, ethics and inclusion

• Lessons from Lloyds’ experience embedding Gen AI to enhance customer experience at scale

• Practical considerations for moving beyond productivity to customer-centred impact

• Shared insights from fellow CMOs and marketing leaders on leading

• AI-driven transformation

Ideal for:

Marketing leaders, operations heads, capability leads, team managers, and anyone shaping the future of how marketing work gets done.