Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Swagat Choudhury

Global Digital Commerce Director Mars Wrigley

As the Global Director of Perfect Store Online at Mars, Swagat leads the strategy, partner ecosystem, and execution to win on the digital shelf. His team aims to increase consumer penetration, engagement, and e-commerce conversion rates.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

3:00 PM Winning the Digital Shelf When AI Buys for the Customer

How AI is reshaping brand visibility, selection, and conversion in digital commerce

As AI assistants increasingly influence purchasing decisions, responding to prompts like “buy me chocolate” or “order detergent”, the rules of brand selection are shifting. This session will explore how brands can ensure their products are chosen when generics are requested, and what it means for the future of digital shelves, algorithmic recommendations, and e-commerce strategy.

The rise of AI intermediaries: what it means for brand equity
Navigating brand preference in a world of generative prompts
Redefining digital shelf strategy when the AI is the buyer
Embedding AI across functions: from transformation teams to core commerce operations

Check out the incredible speaker line-up to see who will be joining Swagat.

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