Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Swagat Choudhury

Global Digital Commerce Director - Perfect Digital Store Mars Wrigley

As the Global Director of Perfect Store Online at Mars, Swagat leads the strategy, partner ecosystem, and execution to win on the digital shelf. His team aims to increase consumer penetration, engagement, and e-commerce conversion rates.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

12:00 PM Harnessing Agentic AI for Marketing Innovation: The Future of Written Content

In this fireside chat with Mars, we'll share our collective expertise on how to harness the power of agentic AI to drive marketing innovation. As written content becomes increasingly crucial due to the evolving landscape of SEO and the rise of Generative Search, we'll explore how to leverage AI effectively. Our discussion will cover:

• How agentic AI can enhance marketing capabilities through more efficient and targeted content creation at scale

• The benefits and challenges of implementing AI tools within large organisations, focusing on compliance and enterprise readiness

• Key takeaways for marketers looking to harness the potential of agentic AI and how to get started

We'll share our insights on how AI is transforming the marketing landscape, with a particular emphasis on the growing importance of written content and the need for compliant AI solutions. Our goal is to provide actionable advice for organisations looking to innovate and thrive in this new landscape.

3:00 PM Winning in Digital Commerce with AI

How AI is reshaping brand visibility, selection, and conversion in digital commerce.

AI is redefining how consumers search, shop, and connect with brands. Digital commerce leaders now face the dual challenge of setting long-term strategy while deploying tools that deliver measurable results today.

Discussion points:

• Digital commerce as the new frontline of customer experience

• Where AI creates competitive advantage – from personalisation to optimisation

• The future of commerce with conversational AI and emerging shopping experiences

Check out the incredible speaker line-up to see who will be joining Swagat.

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