Swagat Choudhury

Global Director - Perfect Store Online Mars Wrigley

A 19 years career that has kept me in the forefront of new-age marketing. Focusing the last 10 years in the space of digital, media, content and e-commerce. My current global marketing stint for last 3 years has provided me with skills to understand and execute in multiple global markets working with agile cross-function teams to drive business outcomes. With a purpose to inspire and guide people to a better today and greater tomorrow, my career being focussed on setting up new capabilities and driving business and people outcomes has been genuinely fulfilling to date.

Generative AI for Marketing Summit 2024: Tuesday, 27 February 2024

1:30 PM CASE STUDY: Separating The Chaos From The Calm: Delivering Excellence By Integrating Generative AI In Your Content Transformation Journey

As the volume of content continues to surge, so does the complexity of managing, curating, and delivering it effectively. In this session we look at how Generative AI can serve as a transformative solution for creatives and enterprises looking to bring more of their creativity in-house. Understand the overwhelming content demands in the digital age and the challenges it poses to marketing teams.

  • Identifying where Generative AI can serve you best in your content creation & ideation journeys
  • Explore how augmenting your CRM with Generative AI can power hyper-personalized content experiences and create 1-1 engagement with your customers
  • Learn how AI-driven insights are helping marketers refine their content strategies, resulting in better performance and ROI.
  • Localising content efficiently through Generative tools
  • Looking at the future of Voice-driven experiences and what this means for marketers.

Check out the incredible speaker line-up to see who will be joining Swagat.

Download The Latest Agenda