Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Thomas Van Der Staaij

Marketing Campaign Leader Amazon Web Services (AWS)

Thomas is a marketing campaign leader with 12+ years in the tech sector, adept in orchestrating fully integrated marketing strategies, brand, demand gen & ABM campaigns. He has proven expertise in driving data-centric campaigns, enhancing marketing efficiency, and achieving substantial ROI.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

11:30 AM Panel Debate: Creative Automation at Scale – From Brief to Output

How to scale creative production with Gen AI without sacrificing brand identity or quality.

From high-volume content to brand consistency, this panel unpacks the reality of AI-powered creative workflows — where they shine, where they stumble, and what marketers are learning as they adapt.

How marketers are scaling content production with Gen AI—without sacrificing quality or brand voice
Examples of how briefs are changing in an AI-enabled workflow
When to use AI for content ideation, generation, or refinement—and when not to
Managing collaboration between human creatives and AI tools

Check out the incredible speaker line-up to see who will be joining Thomas.

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