Networking Roundtable Discussion Sessions

Where ideas flow as freely as the drinks.

Wind down after a packed day with relaxed, topic-led discussion roundtables designed to blend learning and networking. These sessions are a chance to explore big questions in a low-pressure setting, connect with peers facing similar challenges, and trade ideas in an informal, drinks-in-hand atmosphere.

Each table will focus on a specific theme – focused on a mix of topical, strategic & practical execution questions - and will be lightly moderated to encourage free-flowing, participant-led conversation. No presentations. No slides. Just marketers talking shop.

Enjoy a relaxing drink with your fellow delegates, whilst choosing the roundtable topics that interest you the most.

GROUP 1: From Roadmap to Reality – Avoiding the Pitfalls of Gen AI Implementation

Why some pilots stall and how to move from test phase to real impact. Lessons in scaling responsibly.

Keynote Speaker: Natalia Loza, Founder, Connected Ventures

GROUP 2: Making AI Work Harder – Measuring What Matters in the Age of Automation

As AI rewrites our marketing playbooks, which metrics still matter? Share frameworks and lessons for tracking real performance, creativity, and ROI across campaigns

GROUP 3: The Human–Machine Mix – Building AI-Ready Teams, Culture & Capability

What does an AI-ready marketing organisation really look like? Discuss emerging roles, upskilling priorities, and how to balance automation with human creativity.

GROUP 4: Breaking the Mould – Overcoming Resistance to AI in Traditional Marketing Cultures

Driving change in legacy organisations – without losing your people or your momentum.

Moderator: Femke Lampre Braun, General Manager & Head of Marketing, Groei & Bloei

GROUP 5: Experimentation to Execution – Designing Campaigns That Learn as They Go

How can marketers build experimentation into everyday execution? Explore safe testing environments, creative iteration, and real-time optimisation powered by Gen AI.

 GROUP 6: Data, Privacy & Personalisation – Where Do We Draw the Line?

Striking the balance between data-driven personalisation and consumer trust. What does responsible targeting look like as regulation, ethics, and customer expectations evolve?

What happens when we stop asking how AI can replace us—and start exploring how it can empower us?

This forward-looking panel brings together AI-positive leaders who are going beyond the efficiency narrative. From brand experience to product innovation and human connection at scale, we’ll explore what becomes possible when marketing teams fully embrace AI as a creative and strategic partner.

We’ll also ask the big questions about the future of marketing work: What will marketers actually be doing in three years’ time? And what will the AI-native marketing team look like?

Discussion Points:

• Moving past cost-cutting: how AI is driving innovation, not just optimisation
• New creative frontiers: what AI unlocks for content, campaigns and experiences
• Human + machine: blending empathy, intuition and data in customer connection
• Building teams for the future: what marketing leadership looks like in an AI-native world
• What will marketers be doing (and not doing) in three years’ time?
• Why the next era of AI in marketing is about more than prompts and productivity