Organize, Democratize, Analyze, Monetize The Data. And so it goes- global corporate enterprise now turns it's lonely eyes on you the Data & Analytics Officer to make sense of the future operating model.
In his session for AI, RPA & Data Live, Robert Welborn admits to spending 90% of his time organizing data. But the session itself is 90% focused on the monetization of data.
"We've essentially taken this data stream that we already had, and we've turned it into something that is consumable." It gives the company and the customer the opportunity to co-create a premium experience on what is essentially a generalized product.
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Session Overview:
Unpacking Data Wrapping: Data Informing The Customer Experience
Robert Welborn, Chief Data & Analytics Officer, General Motors
- Investigating the 3 types of data monetization
- Not differentiating in the start price but in the service price
- Realizing zero privacy issues and far more inclusivity
- Enriching the product through data
- Increasing value while creating a premium experience
- Incentivization of desired optimized behavior from enterprise and consumer