DATA GOVERNANCE TO AI: NAVIGATING RETAIL'S DATA CHALLENGES

8-9 July 2026 | Hilton Syon Park, London

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Irina Mihai

Director Data, Marketing & Decision Science Adidas

With over 13 years of experience driving data and AI transformation across multiple industries, Irina is currently Director of Data Foundations, Decision & Data Science at adidas Europe eCommerce. She leads the development of scalable, well-governed data ecosystems that enable responsible AI and trusted analytics. Her focus is on delivering measurable business impact through strong stakeholder collaboration and operationalizing data and AI at scale. Irina is committed to advancing ethical AI practices and building high-performing teams that shape the future of digital decision-making.

Check out the incredible speaker line-up to see who will be joining Irina.

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