Irina Mihai

Director Data Foundations, Decision & Data Science adidas

With over 14 years of experience leading data and AI transformation across industries including telecom, automotive, retail, consumer electronics, and FMCG, Irina is Director of Data Foundations, Decision & Data Science at adidas Europe eCommerce. Her work sits at the intersection of data foundations, decision intelligence, and AI context maturity — helping organizations move beyond isolated models toward shared semantics, ontologies, and decision-centric operating models that allow AI to scale responsibly and effectively.

Irina is recognized for championing responsible AI and enabling data-driven decision-making across functions by aligning technology, governance, and human context. Her leadership approach emphasizes senior stakeholder partnership and fostering data and AI literacy grounded in empathy, pragmatism, and executional rigor.

Passionate about building diverse, high-performing teams, Irina actively mentors emerging data leaders and champions inclusion and empowerment. She regularly contributes to global industry forums such as World Summit AI and CDO Exchange, where she shares practical perspectives on AI adoption, decision intelligence maturity, and the future of context-aware AI systems.