Matthew Biboud Lubeck

GM EMEA Amperity

Matthew is the GM EMEA at Amperity, a leading customer data platform trusted by hundreds of brands including: Reckitt, Under Armour, New Look and Dr. Martens. Lubeck joined Amperity in 2017 to help launch the company and has served in a number of key roles building sales, customer success and marketing functions. Matthew established Amperity’s LGBTQ employee resource group (ERG), and is a trusted advisor and customer centricity change agent to the C-suite across leading consumer brands.

Prior to Amperity, Lubeck spent 10 years with global beauty conglomerates Estee Lauder Group and L’Oréal, where he was Group Head of Customer Data Strategy and Analytics, leading 30 brands across luxury, mass and salon professional divisions to better use data and unlock incredible beauty experiences, establishing L’Oreal as an industry leader. Lubeck started his career in the travel industry, where he was a principal member of the Virgin Atlantic loyalty marketing team and served on the JetBlue airline advisory board. He lives in London with his husband and 6 year old daughter.