Miguel Macedo

Miguel Macedo

Head of Data Governance Farfetch
Miguel Macedo

Miguel Silva Macedo is a veteran Data and Analytics leader with over 20 years of experience driving digital evolution across the Retail and Telecommunications sectors.

A firm believer that there is no 'one size fits all' in data, Miguel specialises in designing bespoke architectures that bridge the gap between complex technical stacks and functional business needs, combining empathetic leadership with a pragmatic, non-conformist mindset to ensure data strategies are deeply adopted.

Miguel’s career is defined by navigating the industry's most significant technological shifts. Transitioned organizations from the complexities of the Hadoop era to the modern cloud, architecting global data strategies for retail operations. His mastery of the data lifecycle is backed by a versatile toolkit including GCP and Azure, alongside a deep proficiency in visualization leaders like Looker, Tableau and PowerBI, and cutting-edge governance and quality frameworks such as Collibra, OpenMetadata, Purview and Great Expectations."

Recognized for his commitment to technical excellence, Miguel was a finalist for the Data Governance Best Practices Awards (IRM UK), a testament to his ability to deliver tangible business value through governance and data quality.

Beyond his corporate leadership, Miguel served for three years as a global startup mentor, guiding high-potential international ventures through the complexities of data compliance and governance."

Agenda Day 2

8:40 AM PANEL DISCUSSION: ENABLEMENT VS. EFFICIENCY: THE TWO‑SPEED STRATEGIC ROADMAP

Retailers need efficiency gains immediately while simultaneously building AI fluency for the long term. Examine how and why other data leaders structure a two‑speed roadmap: fast‑moving automation data products for cost, and capability‑building enablement pathways for scale. Hear how value gates, councils, and disciplined backlogs prevent shiny‑object waste while improving margin impact.

• Understand and contrast different enablement and automation pathways for data teams.
• Discover how our panellists are identifying quick‑win POCs and readiness criteria.
• Explore build councils, demand‑shaping, and value‑gating mechanics.
• Expand into the murky territory of scaling pilots into enterprise capabilities that improve margin.

Check out the incredible speaker line-up to see who will be joining Miguel.

Download The Latest Agenda