REBUILDING RETAIL: DATA INITIATIVES TO CREATE COMMERCIAL UPLIFT

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Shay Weiss

Head of Ireland Engineering, Product & DevOps | Director, Engineering & Product Walgreens Boots Alliance

Shay Weiss is a technology and AI leader with experience across engineering, product and enterprise transformation. His current work spans AI adoption, enterprise platforms, and research into how LLMs can be influenced, including AI visibility, manipulated context and indirect prompt injection.

Agenda Day 2

2:05 PM THINK TANK: THE OTHER SIDE OF GEO: HOW PROMPT INJECTION AND POISONED CONTEXT CAN SKEW AI DECISIONS

This Think Tank explores the hidden risk side of GEO (Generative Engine Optimisation) and AI visibility. As organisations increasingly rely on LLMs, AI agents and AI-generated recommendations, the content these systems consume becomes a new enterprise risk surface. Through practical sandbox examples, the session will demonstrate how indirect prompt injection, poisoned context and misleading signals can influence AI answers, recommendations and downstream decisions, followed by a discussion on governance, ownership and mitigation strategies.

Check out the incredible speaker line-up to see who will be joining Shay.

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