REBUILDING RETAIL: DATA INITIATIVES TO CREATE COMMERCIAL UPLIFT

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Yali Sassoon

Co-founder and Chief Technology Officer Snowplow Analytics

Yali Sassoon is Co-founder and Chief Technology Officer at Snowplow Analytics. Yali is principally focused on empowering data teams to meet the challenges they face around data delivery, meaning, quality and governance. Before co-founding Snowplow in 2012, Yali worked with data in a number of roles: including as a Commercial Analyst at OpenX, a Strategy Consultant at PwC and an Operations Consultant at Maersk Shipping and Vestas Wind Systems. Yali has an MPhil in History and Philosophy of Science and a BA in Natural Sciences, both from the University of Cambridge.

Agenda Day 2

3:15 PM PANEL DISCUSSION: WINNING THE BATTLE OF THE AGENTS: HOW RETAIL BRANDS CAN EARN THE FIRST RECOMMENDATION IN AGENT-TO-AGENT COMMERCE

As LLM agents increasingly mediate shopping decisions, “agent visibility” becomes a new competitive front. This session explores how CDOs build structured content, schemas, trust signals, and guardrails that make brands easier for machines to understand—and recommend first. Join the panellists in a heated debate and examine how agent-ready data products create commercial uplift in a margin-pressured landscape.

• Understand what agent-to-agent commerce could mean for retail discovery.

• Discover how peers plan to test and measure their brand’s LLM visibility.

• Explore how panellists recommend to structure content, attributes, and proofs for agent parsing.

• Hear how to build teams, KPIs, and processes for ongoing agent optimisation.

Check out the incredible speaker line-up to see who will be joining Yali.

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