Generative AI is revolutionising the way marketing teams create content, cutting production time, reducing costs, and enabling personalised messaging at scale. This short and practical infographic shows exactly how.

Whether you’re writing copy, building campaigns, or producing video, these six powerful use cases show how Gen AI is helping teams move faster and work smarter.

Download to learn more about:

• Where Gen AI fits across text, video, audio, and analytics workflows
• How top marketers are using AI tools to speed up every day content tasks
• How to scale hyper-personalised messaging – without extra headcount
  

Discover how the world’s leading brands and marketers are using Generative AI to supercharge creativity, streamline content production, and redefine the creative process.

From IKEA’s AI-generated furniture concepts to agencies like &Walsh using DALL·E for client imagery, the marketing world is embracing generative AI, not just for efficiency, but for inspiration. This exclusive resource explores how AI is not replacing creativity but unlocking it at unprecedented speed and scale.

Download this practical guide to learn:

• How top brands are integrating Gen AI into ideation, storyboarding, video, and copywriting workflows
• The specific tools transforming creative operations, like Midjourney, Storydoc, Runway, and Steve AI
• Ways AI is enabling mass personalisation and multi-format content tailored to every touchpoint
• How to balance human insight with AI-generated innovation, while protecting brand voice

Whether you’re a creative lead, content strategist, or CMO, this is your essential guide to AI-powered creativity in 2025.

What happens when innovation meets authenticity? At Look Fabulous Forever, the answer is a 67% surge in new customer acquisition, without spending a penny more on media. In this exclusive interview, Managing Director Janis Thomas shares how her team is using Generative AI not just to scale campaigns, but to elevate creativity, deepen brand trust, and empower their audience.

From transforming product shots into stunning lifestyle visuals to fostering a culture of experimentation, Janis reveals a refreshingly human approach to AI adoption – one that’s rooted in values, not just velocity.

Download this interview to learn more about:

• Real ROI: 67% more new customers with no increase in media spend.
• Creativity at Scale: AI-powered visuals that are fast, flexible, and full of flair.
• Ethical by Design: Clear boundaries ensure AI enhances, not replaces, authentic representation.

This is Gen AI done right, where culture leads, creativity thrives, and results speak for themselves.

In this candid and forward-looking interview, David Granger, Director of Arc & Foundry, pulls back the curtain on how his team is using Generative AI to redefine creative workflows—from tightening copy to turbocharging campaign planning.

Granger shares the practical strategies that help his team cut through the noise of 30,000+ tools, align brand voice with AI-assisted style guides, and bring real-world structure to AI tool evaluation.

Download this interview to learn more about:

• How to build an internal AI council to align legal, IT, marketing, and creative
• A 3-step framework for evaluating Gen AI tools without getting overwhelmed
• Real examples of how AI is already transforming copywriting, research, and reporting

Whether you're refining long-form content or making data insights accessible to non-technical teams, his approach offers a grounded roadmap to AI adoption, with creativity and compliance at the core.

In a world flooded with AI tools and inflated promises, John Watton, Fractional Advisor, CMO at LettsGroup and former EMEA Marketing Director at Adobe, brings a refreshing dose of clarity. John shares how to cut through the noise and focus on what really matters: solving real problems, measuring real ROI, and building governance that scales.

In this insightful conversation, John outlines how Gen AI can unlock 5–15% of marketing spend for reinvestment – if it’s implemented with purpose. From multilingual content creation to dynamic creative testing, he shows how AI can enhance marketing execution without replacing strategic thinking.

Download to learn more about:

• ROI with Rigour: Gen AI can free up budget, but meaningful returns take time and discipline
• Purpose-Driven Adoption: Start with real use cases, not shiny tools
• Governance First: Clear policies, transparency, and regular audits are essential
• AI as a Partner, not a Pilot: Use AI to expand thinking, not to automate leadership
  

Interview with Brooke Herron, senior-level growth marketer working across high-impact B2C brands.

Read this interview to learn about real-world experiences for driving personalisation, speeding up execution, and making smarter decisions. From tools to frameworks, this insightful interview gives fellow marketers key takeaways as we move from experimentation to transformation.

This interview covers:

• Clear ROI examples & how to measure success accurately
• Frameworks for evaluating different tools
• Use cases for different AI processes
• Data privacy and governance models
• The importance of AI-driven analytics

Brooke also explains how her journey with Gen AI has led her to the Generative AI for Marketing Summit.

Join us in London on 24-25 November to help optimise your campaigns and move beyond AI hype to deliver measurable results.

Get your copy of the early event agenda here.

Learn more about sponsorship opportunities ahead of the upcoming Generative AI for Marketing Summit.

Download and explore:

• Why global marketing leaders attend
• Key solution areas of interest
• Early 2025 speaker panel
• Previously attending brands
• Previous sponsors
• Audience details
• Info on partnership opportunities

Position yourself as a true thought leader and network with CMOs who are actively investing in Gen AI.

Explore the brand new agenda for the upcoming Generative AI for Marketing Summit - the must-attend summit for senior marketers, innovators, and tech leaders looking to cut through the hype and drive real marketing performance with Generative AI.

At the Generative AI for Marketing Summit 2025, we’re cutting through the noise to focus on what matters:

✅ Real-world results

✅ Scalable strategies

✅ AI that actually works across teams, tools, and campaigns

Download your copy to see which innovative companies are attending, which expert speakers will be present, browse key themes, learn about sponsorship opportunities & more!

The Generative AI for Marketing Summit is returning for 2025, as Gen AI becomes increasingly essential for strategic marketing leaders.

This marketing community comes together on 24-25 November in London to network and explore transformative technologies, discussing the right use cases and frameworks to responsibly implement AI, and achieve real and actionable ROI.

To help you prepare for our 2025 edition and get an insight into our audience who will be looking to invest with solution providers for their long-term Gen AI strategies, check out our 2024 attendee snapshot.

How do marketers harness generative AI to become more creative, efficient and effective? 

With 70% of marketing professionals stating that their organisation was already using generative AI, learn how to navigate the AI marketing revolution.

This report will delve into:

• The impact of generative AI on marketing creativity
• How can generative AI optimise marketing workflows?
• Reach and effectiveness in the era of generative AI
• What about the risks of generative AI?
• What can marketers do to manage generative AI risks?
• Leading to a new era of marketing relationships

With contributions from marketing leaders and experts, check out our main report and discover how to navigate the generative AI marketing revolution.

As we approach 2024, delve into the transformative role of generative AI for marketers. A key indication towards the impact of Generative AI is highlighted by Forrester's research where they predict a 60% adoption rate of Generative AI among those initially sceptical.

Prediction Highlights:

• The increase of Generative Artificial Intelligence Integration
• The fear of Generative AI replacing human creativity
• Generative AI skeptics will embrace Generative AI
• Improve awareness of Generative AI's data and safety risk

Download the Generative AI for Marketing report now and get ahead by exploring upcoming marketing trends, insights and developments set to shape 2024.

Generative AI is set to transform the world of marketing. The rapidly growing technology will boost marketers in several ways, especially in the creative process, helping marketing teams generate ideas and content to better engage with leads and customers.

The effects of generative AI are already being felt in the marketing world. A recent Deloitte survey revealed that 26% of surveyed marketers were already using generative AI, meanwhile another 45% intend to use the technology by the end of 2024.

Inside the Report:

• Generative AI assistance in creating content at pace
• Generative AI influence on team structure
• The benefits of adopting Generative AI early
• Insight into how Generative AI will open a gateway to increase the democratisation of technical skills

P.S - We’ve consulted with several generative AI experts who have shared their insights.

Delve into Janis Thomas' extensive strategic experience as she discusses what is next for Generative AI in marketing.

Discussion Points:

• How has Generative AI transformed traditional marketing workflows, and what specific challenges has it addressed in the industry?
• Examples of successful marketing campaigns or strategies that have leveraged Generative AI? What were the key factors contributing to their success?
• What key skills do you think marketers will need to stay ahead in the dynamic landscape of digital marketing?
• What are the key steps they should take to ensure a successful implementation?
• The future of Generative AI in marketing? What emerging trends could further shape the industry?
• How can marketing leaders embed their distinctive brand identity into Generative AI processes?

Hear from an expert in this field, watch this exclusive interview and get involved in the cutting-edge conversations happening at the Generative AI for Marketing Summit!

Explore Francesco Federico's insight and extensive strategic expertise as he delves into the future of Generative AI in marketing.

Discussion Points:

• Transformation of Marketing Workflows: Understand the impact of Generative AI on traditional marketing processes and its role in overcoming industry challenges.
• Success Stories: Discover examples of effective marketing campaigns or strategies that utilized Generative AI and the key factors contributing to their success.
• Skill Requirements for Marketers: Identify the essential skills marketers need to stay ahead in the dynamic digital marketing landscape and the steps to ensure successful implementation.
• Future Outlook: Gain insights into the future of Generative AI in marketing and explore emerging trends shaping the industry.
• Brand Integration: Learn how marketing leaders can infuse their distinctive brand identity into Generative AI processes for a cohesive and impactful approach.

Don't miss this exclusive interview with Francesco Federico and join the cutting-edge discussions at the Generative AI for Marketing Summit!

In the dynamic landscape of digital marketing, staying ahead of the curve is essential for success. Embrace the power of Generative AI tools to unlock unprecedented creativity and efficiency in your marketing endeavors. Here are eight groundbreaking tools that are reshaping the marketing landscape

Discover who you can meet at Generative AI for Marketing Summit

Explore the impressive lineup of industry leaders and professionals in attendance at the Generative AI for Marketing Summit! Our summit has experts from diverse sectors such as financial services, healthcare, retail, engineering, entertainment, media, utilities, and more. Discover the attending companies and their featured job titles, and uncover compelling reasons to join this transformative event. Don't miss the opportunity to connect with influential figures shaping the future of AI in marketing!

An overview of Generative AI Week 2023 in the US to bring the business community together to discuss what this means for the enterprise.

Generative AI Week saw 300+ industry leaders descend on Atlanta to discuss what this new tech means for the future of the enterprise as the event provided practical steps for implementing and scaling generative AI.

For a snapshot of who attended, what was discussed, and the key focus areas download the Post Show Report here.