Adam Preston

Adam Preston

Chief Data Officer Close Brothers
Adam Preston

Adam Preston is a seasoned data executive with over 20 years of experience in the financial services industry, leading data strategy, governance, and transformation initiatives across major institutions including Close Brothers, Santander, and Lloyds Banking Group. He has a proven track record of delivering enterprise-wide data platforms, regulatory compliance frameworks, and AI-driven analytics that enhance operational efficiency and business agility. Adam holds an MBA from London Business School and an Masters of Engineering from Cambridge University.

Agenda Day 1

3:30 PM THINK TANK | BRIDGE THE GAP: ALIGN TECH VISION WITH BUSINESS KPIs TO DRIVE REAL RESULTS

Tech teams come up with visionary ideas; Business units chase next quarter’s numbers; mis-alignment results in mid-project funding cuts, leaving everyone frustrated. CDOs step up to the challenge, and bridge technical data expertise with solid business objectives to drive both innovation and growth.


  • Discuss how drafting clear joint KPIs with respective business units may clear red tape faster.
  • Alongside your peers, design a repeatable PoC cycle template that you can use to accelerate aligned future projects.
  • Share how narrative storytelling often plays a role in demonstrating value proposition that keep board scepticism at bay.

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda