Irina Mihai

Director Data, Marketing & Decision Science Adidas

With over 13 years of experience driving data and AI transformation across industries including telecom, automotive, retail, consumer electronics, and FMCG, Irina is Director of Data Foundations, Decision & Data Science at adidas Europe eCommerce. In this role, she leads the development of scalable, well-governed data and AI ecosystems that unlock measurable business impact and long-term competitive advantage.

She is recognized for championing responsible AI practices and enabling organizations to embed data-driven decision-making across functions.Her leadership approach emphasizes forging strong partnerships with senior stakeholders and cultivating a culture of data and AI literacy, experimentation, and innovation grounded in both analytical rigor and practical execution.

Passionate about building diverse, high-performing teams, Irina actively mentors young data professionals and champions inclusion and empowerment. She also contributes to global industry forums such as World Summit AI & CDO Exchange, where she shares insights on AI adoption and the future of digital decision-making.