Ben Morrison is the UK&IRE Retailer Director for NielsenIQ (NIQ). Ben leads data partnerships, collaboration programmes and market analysis solutions across FMCG and Tech & Durable channels. Ben’s role managing the delivery of NIQ's Full View strategy, means the constant pursuit to deliver the industry's most complete and clear understanding of consumer buying behaviour that reveals new pathways to growth. NIQ deliver aggregated market benchmarks alongside 1P supplier collaboration and monetisation programmes to deliver the critical performance KPI's for the industry. After 15 years leading NIQ teams working with many manufacturer and retailer clients in multiple sectors, Ben has advised on data strategies and usage at all stages of development and seen relevancy is the key ingredient to how Data Cultures develop.
Check out the incredible speaker line-up to see who will be joining Ben.
Download The Latest Agenda