DATA GOVERNANCE TO AI: NAVIGATING RETAIL'S DATA CHALLENGES
8-9 July 2026 | Hilton Syon Park, London
Ben Morrison
Retail Services Director UK & IRE NielsenIQ
Ben Morrison is the UK&IRE Retailer Director for NielsenIQ (NIQ). Ben leads data partnerships, collaboration programmes and market analysis solutions across FMCG and Tech & Durable channels. Ben’s role managing the delivery of NIQ's Full View strategy, means the constant pursuit to deliver the industry's most complete and clear understanding of consumer buying behaviour that reveals new pathways to growth. NIQ deliver aggregated market benchmarks alongside 1P supplier collaboration and monetisation programmes to deliver the critical performance KPI's for the industry. After 15 years leading NIQ teams working with many manufacturer and retailer clients in multiple sectors, Ben has advised on data strategies and usage at all stages of development and seen relevancy is the key ingredient to how Data Cultures develop.
Day 1
11:20 THINK TANK: HOW TO RIDE THE LATEST WAVE OF DATA MONETISATION
Data monetisation is seen as a critical part of a retailer's data strategy.
The biggest winners showcase $bn's of retail media revenue which often inflates the industry expectations of their own data programmes. Others may stall or miss the opportunity. This can be due to choice, lack of structured and valuable data assets, or poor execution in technology, people, and processes.
NIQ has been monetising retailers' first-party data for decades - we share our experience on what we believe are the drivers of success
Check out the incredible speaker line-up to see who will be joining Ben.
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