Calvin Ferns

AI, Data & Analytics Lead Crew Clothing Company

A transformational data leader with 16+ years of experience driving cultural change and commercial impact through analytics. Calvin previously lead the Data & Analytics function at Rapha, where he orchestrated a complete shift from Excel-based reporting to a modern data function achieving 10,000+ monthly report views and empowering business-wide self-service analytics.

He has recently joined Crew clothing with a remit to transform their use of data analytics, using modern tooling and AI to deliver a step change in maturity and available insight.

Agenda Day 1

8:50 AM KEYNOTE PANEL DISCUSSION: THE 2026 RETAIL DATA PLAYBOOK: FROM DATA GOVERNANCE TO SCALING AI - FUNDING, FOCUS, AND WINNING IN A FLAT-GROWTH MARKET

With retail sales flattening, volumes declining and retail confidence still in negative territory, CDOs are being asked to deliver AI-led growth without much top-line tailwind. This panel unpacks how data leaders secure funding, prioritise ruthlessly, and influence the C-suite in a squeezed retail environment.

Understand how flat or volatile retail demand and fragile consumer confidence are reshaping the CDO mandate in retail.

• Discover funding narratives that resonate with CEOs and CFOs when sales growth is weak, but AI and data investment needs grow.

• Explore practical tactics for aligning product, tech, trading and finance around a shared value roadmap.

• Expand on a playbook for sustaining backing across budget cycles and leadership changes.

Check out the incredible speaker line-up to see who will be joining Calvin.

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