Cristina Rutgers-Astolfi

Cristina Rutgers-Astolfi

Global Head of Analytics Ikea Customer Support
Cristina Rutgers-Astolfi

Cristina Rutgers-Astolfi is Global Head of Analytics, IKEA Customer Support, with a background spanning global technology and retail organisations. She has extensive experience leading analytics teams and applying data and AI to support decision-making, with a consistent focus on improving how customers experience products and services across channels.

Agenda Day 1

2:40 PM PLENARY PRESENTATION: FROM DATA ISLANDS TO INTELLIGENT INSIGHTS: HOW SEMANTIC LAYERS AND KNOWLEDGE FOUNDATIONS ENABLE AI-READY RETAIL DECISIONS

How do innovative retailers unlock smarter, faster business decisions in a world of disparate data and rapid AI adoption? Join us to explore practical, real-world approaches to centralising data, establishing shared semantic foundations, and preparing organisations for AI-driven insight — while navigating stakeholder resistance, legacy constraints, and the need for tangible business value.

*Hear lessons learned on centralising, reconciling, and democratizing data, achieving a single version of the truth and driving stakeholder ownership.

*Run through the practical steps and tool choices for designing and implementing semantic knowledge bases to enable trustworthy AI-driven insights.

*Discover tactics for winning buy-in, managing expectations, and shifting from reporting to actionable business insight.

*Explore strategies for integrating AI and third-party data, ensuring real-world value, interoperability, and controlled innovation across retail operations.


Check out the incredible speaker line-up to see who will be joining Cristina.

Download The Latest Agenda