Nicole Ferreira

Static dashboards slow commercial teams in a high-velocity retail environment. Conversational analytics turns every colleague into a data-ready decisionmaker. This session explores how natural language interfaces, real-time insights, and human-guided AI can replace passive reporting with intelligence that moves the margin weekly. Learn what governance and data quality foundations must be in place to make it safe and scalable.

• Examine why dashboards miss the ‘why’ behind commercial shifts.

• Identify data foundations required before NLQ and co-pilots.

• Build decision support copilots for trading and marketing teams.

• Prove ROI quickly with adoption metrics and lightweight implementation.

As LLM agents increasingly mediate shopping decisions, “agent visibility” becomes a new competitive front. This session explores how CDOs build structured content, schemas, trust signals, and guardrails that make brands easier for machines to understand—and recommend first. Join the panellists in a heated debate and examine how agent-ready data products create commercial uplift in a margin-pressured landscape.

• Understand what agent-to-agent commerce could mean for retail discovery.

• Discover how peers plan to test and measure their brand’s LLM visibility.

• Explore how panellists recommend to structure content, attributes, and proofs for agent parsing.

• Hear how to build teams, KPIs, and processes for ongoing agent optimisation.