REBUILDING RETAIL: DATA INITIATIVES TO CREATE COMMERCIAL UPLIFT

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Niklas Ek

Group Head of Data, Insights and Analytics PureGym

Niklas is the Group Head of Data, Insights, and Analytics at PureGym Group, leading data for a 2m+ member global fitness operator.

He works in the high-paced intersection of physical operations, e-commerce and consumer subscriptions, obsessing about how data can guide and accelerate decision making in at a time of quickly shifting consumer trends, tech, and fads.

A “cautious optimist” on AI, Niklas is currently focused on identifying what the consumer journey and experience of the next five years will look like and how business and technology needs to adapt.

Check out the incredible speaker line-up to see who will be joining Niklas.

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