As a Senior Product Manager managing Platform team at Babbel, I lead the transformation of our content ecosystem into a unified and scalable platform that powers personalized language learning experiences. I drive cross-functional initiatives that retire fragmented systems, streamline operational processes, and enable product teams to deliver tailored learning features at scale. My work strengthens Babbel’s goals by embedding personalization at the core of the platform, enhancing learner engagement, and scaling profitable content offerings across B2C and B2B markets.
Beyond language learning, I bring deep platform product management experience from diverse domains. At Gojek, I built large-scale platforms for ride-hailing and merchant ecosystems, including an in-house routing engine that improved allocation and ETA accuracy, and a profiling platform that supported millions of merchants with data-driven lifecycle management. At Bukalapak, I managed the O2O discovery platform for Mitra Bukalapak, scaling SME adoption to more than two million users. These roles sharpened my expertise in designing platforms that balance scalability with personalization, enabling relevant, tailored experiences that drive customer success and business growth.
Across industries, my focus has been consistent: building platforms that unlock personalization, deliver measurable business impact, and accelerate performance by connecting technology foundations with customer outcomes.
Check out the incredible speaker line-up to see who will be joining Alfi.
Download The Latest Agenda