In this candid and forward-looking interview, David Granger, Director of Arc & Foundry, pulls back the curtain on how his team is using Generative AI to redefine creative workflows—from tightening copy to turbocharging campaign planning.
Granger shares the practical strategies that help his team cut through the noise of 30,000+ tools, align brand voice with AI-assisted style guides, and bring real-world structure to AI tool evaluation.
Download this interview to learn more about:
Whether you're refining long-form content or making data insights accessible to non-technical teams, his approach offers a grounded roadmap to AI adoption, with creativity and compliance at the core.
In a world flooded with AI tools and inflated promises, John Watton, Fractional Advisor, CMO at LettsGroup and former EMEA Marketing Director at Adobe, brings a refreshing dose of clarity. John shares how to cut through the noise and focus on what really matters: solving real problems, measuring real ROI, and building governance that scales.
In this insightful conversation, John outlines how Gen AI can unlock 5–15% of marketing spend for reinvestment – if it’s implemented with purpose. From multilingual content creation to dynamic creative testing, he shows how AI can enhance marketing execution without replacing strategic thinking.
Download to learn more about:
Interview with Brooke Herron, senior-level growth marketer working across high-impact B2C brands.
Read this interview to learn about real-world experiences for driving personalisation, speeding up execution, and making smarter decisions. From tools to frameworks, this insightful interview gives fellow marketers key takeaways as we move from experimentation to transformation.
This interview covers:
Brooke also explains how her journey with Gen AI has led her to the Generative AI for Marketing Summit.
Join us in London on 24-25 November to help optimise your campaigns and move beyond AI hype to deliver measurable results.