In this candid and forward-looking interview, David Granger, Director of Arc & Foundry, pulls back the curtain on how his team is using Generative AI to redefine creative workflows—from tightening copy to turbocharging campaign planning.

Granger shares the practical strategies that help his team cut through the noise of 30,000+ tools, align brand voice with AI-assisted style guides, and bring real-world structure to AI tool evaluation.

Download this interview to learn more about:

• How to build an internal AI council to align legal, IT, marketing, and creative
• A 3-step framework for evaluating Gen AI tools without getting overwhelmed
• Real examples of how AI is already transforming copywriting, research, and reporting

Whether you're refining long-form content or making data insights accessible to non-technical teams, his approach offers a grounded roadmap to AI adoption, with creativity and compliance at the core.

In a world flooded with AI tools and inflated promises, John Watton, Fractional Advisor, CMO at LettsGroup and former EMEA Marketing Director at Adobe, brings a refreshing dose of clarity. John shares how to cut through the noise and focus on what really matters: solving real problems, measuring real ROI, and building governance that scales.

In this insightful conversation, John outlines how Gen AI can unlock 5–15% of marketing spend for reinvestment – if it’s implemented with purpose. From multilingual content creation to dynamic creative testing, he shows how AI can enhance marketing execution without replacing strategic thinking.

Download to learn more about:

• ROI with Rigour: Gen AI can free up budget, but meaningful returns take time and discipline
• Purpose-Driven Adoption: Start with real use cases, not shiny tools
• Governance First: Clear policies, transparency, and regular audits are essential
• AI as a Partner, not a Pilot: Use AI to expand thinking, not to automate leadership
  

Interview with Brooke Herron, senior-level growth marketer working across high-impact B2C brands.

Read this interview to learn about real-world experiences for driving personalisation, speeding up execution, and making smarter decisions. From tools to frameworks, this insightful interview gives fellow marketers key takeaways as we move from experimentation to transformation.

This interview covers:

• Clear ROI examples & how to measure success accurately
• Frameworks for evaluating different tools
• Use cases for different AI processes
• Data privacy and governance models
• The importance of AI-driven analytics

Brooke also explains how her journey with Gen AI has led her to the Generative AI for Marketing Summit.

Join us in London on 24-25 November to help optimise your campaigns and move beyond AI hype to deliver measurable results.

Get your copy of the early event agenda here.