Precisely integrates master data management with governance to power AI & advanced analytics

Precisely has integrated master data management (MDM) with data governance to power artificial intelligence (AI) and advanced analytics.

The release enables organizations to easily link master data to policies, goals and metrics to ensure greater visibility, accountability and compliance across the business, the firm stated.

By bringing EnterWorks master data into its Data Integrity Suite’s Data Governance service, Precisely aims to provide teams across IT and business functions the ability to quickly discover and interpret the data that matters most, align it with strategic priorities and build a shared language that drives confidence and collaboration.

Overcoming key master data management challenges

While MDM deployments aim to provide a reliable version of data across domains like product, supplier and location, many organizations face challenges in making that data easily accessible, clearly understood and consistently used across business units and external partners.

Companies have invested in MDM initiatives, only to see limited returns when teams struggle to access or apply master data within the appropriate business context, commented Cameron Ogden, SVP of product management at Precisely.

“With today’s focus on AI, that gap results in a serious competitive disadvantage,” he added. “By making the invisible visible, creating a common business language and applying AI to automate tasks such as asset descriptions, customers can strengthen audit readiness, realize ROI and ensure their data is trusted and ready to fuel advanced analytics and AI initiatives.”

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Streamlining onboarding and adoption

In addition to the integration with data governance policies, assets and definitions, the updates to EnterWorks introduce a modernized user interface with visual enhancements across the dashboard, repository lists and record detail views, stated a press release.

The updated design aligns with the Precisely Data Integrity Suite, delivering a unified experience across solutions that streamline onboarding and promote wider adoption of data practices aligned with governance standards.

The latest updates are particularly relevant across industries with strong regulatory standards and practices such as retail, consumer packaged goods (CPG), manufacturing, oil and gas, financial services and healthcare, Precisely said.

By consolidating MDM and data governance from a single vendor, organizations can:

• Increase visibility and shared understanding of master data with a single, searchable catalogue.
• Increase productivity with AI-powered asset descriptions of key master data assets.
• Expand MDM ROI and improve compliance by showing how master data assets relate to goals, KPI’s, metrics, policies and rules
• Eliminate manual spreadsheets by seeding business glossary and data catalogue metadata.
• Accelerate adoption and productivity with a modernized user interface across platforms.

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