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Bridget Esposito

Vice President, Head of Creative, Brand Prudential

Responsible AI Summit Conference Day 2 - Wednesday June 18

1:30 PM Presentation: Keeping It Real: Brand Authenticity and Content Innovation in Responsible AI

As brands adopt AI to innovate content creation, maintaining authenticity and ethical responsibility becomes paramount. This session explores how businesses can leverage Responsible AI to create impactful, trustworthy content while safeguarding brand values and consumer trust.

- Integrating Responsible AI practices to balance creativity with ethical standards and brand authenticity.

- Utilizing transparency measures like watermarking and explainability to build trust in AI-generated content.

- Fostering innovation through collaborative design processes that align AI outputs with brand identity and consumer values.

Check out the incredible speaker line-up to see who will be joining Bridget.

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