Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance

24 - 26 November, 2025 | Hilton Syon Park, London, UK

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Maeve Sugrue

Marketing Director (EMEA) Docusign

Maeve is a growth-focused Marketing Director with 10+ years’ experience leading full-funnel strategies for global tech companies, including AI and SaaS. Proven track record in launching and scaling AI-led products across EMEA, driving acquisition, retention and revenue through Performance Marketing, events, SEO, CRM, and PLG. Known for data-led decision making, cross-functional leadership, and building high-performing teams.

Generative AI for Marketing Summit 2025: Tuesday, 25 November 2025

12:00 PM Panel Discussion: Culture Shift – Building AI-Confident Teams Without Losing the Human Touch

Beyond tools and tech: how to lead teams through real behavioural and cultural transformation.

The biggest AI adoption hurdles are human, not technical. This session explores how to build inclusive, psychologically safe environments where marketing teams feel empowered to experiment, adapt, and grow.

Navigating fear, uncertainty, and skill gaps: how to bring your team with you
Creating a culture of experimentation, not perfection
Balancing automation with creativity: where humans still matter most
Inclusive leadership in the AI age: avoiding ageism, bias, and burnout
What real upskilling looks like and how to do it without overwhelming people

Check out the incredible speaker line-up to see who will be joining Maeve.

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